The Four-Letter Word that Makes You and Your Work Irresistible Mark Sanborn, CSP, CPAE
LOVE is a four-letter word in the business world. It makes us uncomfortable. It seems inappropriate or even taboo.
It can also make you and your work irresistible.
Let me explain:
Some years ago I wrote a book about an extraordinary individual who loves his work. My editor at the time deleted the word love every place I used it. Instead, he suggested using the phrase "generosity of spirit."
"Why not love?" I inquired.
"Because the word love freaks out businesspeople," he responded.